The Onix Files: Discover the Truth

When: September – October, 2009

Where: Found in 1/2” RadiantPEX+ Box

What: Tagged 2’ Onix Sample; Knotted

Why: To Get the Truth Out There

Who: Watts Radiant

How: go to www.theonixfiles.com

Motive:

To introduce Onix to a new generation of radiant installers. Most new wet-heads understand PEX, but few understand Onix. Some have never even heard of Onix. The goal is to make them aware there is an option.

Means:

Every other box of 1/2” RadiantPEX+ shipped in the months of September and October will contain a 2’ sample of Onix tied in a knot.

Each sample will have an evidence tag/teaser attached. This tag will provide a hint of an Onix case - a case solved only by Onix.

To Discover the Truth, and to find out more about Onix, installers will be directed to the support site: www.theonixfiles.com. Once there, visitors can read more about their case, or about other cases. They can even discover more about Onix itself. Installers will be encouraged to share their stories and to tell us how Onix helped solve their radiant case.

Opportunity:

Through brand awareness we can open the door to more radiant projects. This will help installers make more money, save more time, and have a better radiant system delivered to their customers.

Task:

Keep your eyes and ears open for the word on the street. Onix is about to become the new prime suspect for radiant and snowmelting applications.

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September, 2009

Have you seen Onix, the prime suspect for radiant heating and snow melting applications? Keep an eye out for these flags attached to Onix samples showing up in RadiantPEX+ boxes at local jobsites.

Caution:

There will be questions. Onix samples and project flags are currently shipping with various 1/2" RadiantPEX+ boxes. Installing contractors have the chance to find one of ten different Onix Case Flags in their box of RadiantPEX+.

These cover a wide range of projects, including:

1. Heat Pump Conversion(staple up tied into a geothermal heat pump)
2. Be on Top of It (thin-slab)
3. Sandy Footwarmer(beach bar floor warming)
4. Doing Brick Right(sand and brick paver snow melt)
5. Show-off Showroom (commercial slab)
6. The Cold Install (winter slab install)
7. Under Current (staple up)
8. This Old House (staple up remodel)
9. Hot Idea (firehouse slab)
10. Rehabitat (animal containment)

To submit a case for review or to simply learn more, go visit The Onix Files.